The starting point was a full website audit, a Mintly Digital proprietary process covering technical health, content quality, UX, SEO, a competitor snapshot, and a prioritised action plan. This was delivered as a formal branded report. From there, the project unfolded in eight distinct workstreams.​

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1. Rewriting the Copy Across Every Service Page

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Every page on the site received new or revised copy, written in British English and in Vanessa's voice, at a consistent warm-professional tone. The approach was always the same: understand what a couple at each stage of wedding planning actually needs to know, and make sure the page answers that before presenting prices.

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Before and after documents were produced for every page, with the original copy preserved exactly and a clear change note explaining each edit. These serve both as a client handoff record and as a rollback reference if needed.

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2. Rebuilding the Homepage Content

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The homepage had a strong hero image and a clear headline. Both were kept. Below the fold, however, there was a single short paragraph and a photograph. That is not enough to hold a visitor, or to give them a reason to explore further.

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We added a services section with six icon cards, each with a short description and a from price, giving first-time visitors an immediate overview of the full range without requiring them to navigate. Six custom SVG icons were drawn in VJ's brand palette, sage green, olive, and warm brown, and optimised for upload to Wix. Each icon represents one of the six service areas: venue styling, wedding planning, on-the-day coordination, event decor, hair and makeup, and stationery.

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3. Replacing the Mailing List Pop-Up with a Lead Magnet

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The existing pop-up offered a single call to action: join our mailing list. It had no value exchange. Sign-up rates for generic mailing list pop-ups are a fraction of those for lead magnets with a genuine offer, and this one was no different.

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We created '10 Questions to Ask Every Wedding Supplier Before You Book', a ten-question guide written to help engaged couples navigate supplier meetings with confidence. It was produced in two formats: a print-ready branded PDF and an editable version with a logo placeholder for Vanessa to apply her own branding. The pop-up itself was redesigned with a new headline, benefit statement, email field, reassurance copy, and a warm dismiss link.

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A well-executed lead magnet does two things at once. It gives the visitor something genuinely useful, and it gives the business an email address it can market to. The old pop-up was doing neither.

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4. Transforming Price Lists into Service Pages

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Several pages, including Packages, Hair and Makeup, and the Stationery section, presented their full pricing with no context whatsoever. Some were formatted as a single unbroken paragraph. The Packages page had four packages grouped together in a way that made the page look as though it only offered two options.

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Each page was restructured. A proper introduction establishes the service and what makes it worth considering. Each section is given its own space. Pricing is presented after the copy has done its job. On the Packages page, each of the four packages received a one-sentence descriptor so couples can self-select in seconds rather than reading every bullet point.

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5. Rebranding and Expanding the Event Decor Section

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The Event Decor page was titled 'Balloons', despite the shimmer wall being the first product listed. The page also made no mention of flower walls or glitter walls, despite Vanessa offering both. The page title was costing the business visibility and underselling the range.

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We renamed the page 'Event Decor', created a 'Statement Walls' section housing all three wall types, and wrote individual product descriptions for each item on the page. A dedicated enquiry page was also designed for this service, with a tailored eight-field form, header copy, introductory body copy, and a confirmation email for the Wix autoresponder.

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6. Fixing the Stationery Shop

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The stationery page was built around an Etsy shop, with 30 product images linking through to external listings. By the time the project began, those links had stopped working. A visitor landing on the page could browse 30 product images but had no way to purchase, enquire, or contact Vanessa about stationery.

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We reframed the page entirely. Etsy references were removed, links deactivated, and the gallery repositioned as a portfolio showcase. A category list was added alongside a pricing guide using confirmed prices from elsewhere on the site. Five items with no listed price anywhere were flagged for Vanessa to confirm before publishing.

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7. Writing Copy for the Trusted Suppliers and Venues Page

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Eleven recommended venues and fourteen suppliers across six categories, all with external links, and not a single word of copy explaining what the page was, why these businesses were recommended, or how Vanessa's relationships with them worked. The page was a list. It needed to become a resource.

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We wrote a full page introduction, a descriptor for the venues section, a note for couples whose venue is not listed, a page-level intro for the suppliers section, and a short contextual paragraph under each of the six supplier categories. A visual layout mockup was produced to show the proposed structure before implementation.

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8. Consolidating the Form Strategy

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Wix limits sites to five forms. Across the project, we had designed two bespoke enquiry forms and identified the need for a new Contact page, which meant the limit was at risk of being exceeded.

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We redesigned the form strategy around a single universal enquiry form, housed on a new Contact page, with a service dropdown covering all eight service areas. Every service page now links to this form rather than hosting its own. The five available slots are used as follows: lead magnet pop-up, universal enquiry form on the Contact page, Wedding Planning call-back form, existing booking form, and one slot reserved for future use.

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We also designed a full-width CTA strip in dark sage green to sit above the footer on every page. Visitors who had browsed through a service page, read the copy, looked at the prices, and decided they were interested now had somewhere obvious to go.