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HELPING HOTELS GROW SINCE 2018
Smart Strategies
for smarter hotels
At MintlyDigital, we help hotels across the U.K. and Europe take control of their bookings, reduce reliance on OTAs, and increase revenue through smart, data-driven marketing.
By leveraging targeted Google Ads, email marketing, and guest data capture strategies, we ensure more guests book directly—boosting your profits while cutting out unnecessary commission fees.
We understand the challenges hotels face because we’ve been in your shoes. Our approach is built on transparency, measurable results, and strategies tailored to your hotel’s needs.
Let’s turn lookers into bookers and one-time guests into loyal customers.
"Working with Mintly Digital has been one of the best decisions we’ve made"
AVTAR SAHOTA, MANAGING DIRECTOR
ANGEL COUNTRY LODGE HOTELS
SMARTER MARKETING, BETTER BOOKINGS
How We Help
At MintlyDigital, we focus on the areas that have the biggest impact on your bottom line. Whether you're running a countryside B&B or a city-centre hotel, we tailor our services to suit your setup — helping you boost direct bookings, reduce reliance on OTAs, and build long-term guest loyalty. Here's how we do it:
REAL RESULTS, REAL HOTELS
Our Success Stories
At MintlyDigital, we don’t do guesswork — we focus on measurable outcomes that make a difference to your bottom line. From boosting direct bookings to increasing average spend, our tailored strategies are built around each hotel’s unique goals. Explore how we’ve helped properties like The Angel Hotel and The Star & Garter Hotel reduce OTA reliance and unlock new revenue opportunities.
The Angel Hotel
Leisure Hotel | Hampshire
Faced with rising OTA commission costs, The Angel Hotel partnered with us to boost direct bookings and guest spend. We integrated a new Direct Booking Module, optimised upsells, and launched targeted email campaigns.
Results
A 60% increase in direct bookings, saving over £20,000 in commission fees, and an uplift of £2.36 per guest in average booking value — all in just 9 months.
The
Difference
Integrated Direct Booking Engine
£2.36 Increase in Average Spend
60% Increase in Direct Bookings
The Star & Garter
Corporate Hotel | Andover
In the heart of a busy business town, this corporate-led hotel needed to grow midweek revenue and secure more direct business. We introduced a new business-luxury room category and revamped their rate strategy.
Results
Direct bookings rose by 96%, with the new room category hitting 99% midweek occupancy and adding £15,000 in extra revenue over 12 months through premium pricing and better segmentation.
The
Difference
Diversified Room Stock
Generated Additional £15,000 YoY
96& Increase in Direct Bookings
TAILORED STRATEGIES, STEP BY STEP
Our Process
We keep things simple, transparent, and tailored to your property. Our process is designed to help you feel confident at every stage — from the first conversation to getting results that matter. Here’s how we get started:
1
Discovery
Chat
We start with a relaxed, no-obligation conversation to understand your hotel’s current marketing efforts, business goals, and guest profile. Whether you're a boutique property in the countryside or a city-centre hotel, we take time to understand what makes your business tick.
2
Strategy Planning
Next, we identify the most effective marketing methods for your specific situation. This could include a mix of Google Ads, email marketing, on-site promotions, or data capture strategies. We take into account factors like:
• Your location & seasonality
• Your typical guest profile
• Your IT infrastructure (PMS, DBM, etc.)
• The size and style of your hotel
• Your short- and long-term goals
3
Proposal & Go-Ahead
We put together a tailored proposal outlining our recommended strategy, expected outcomes, and timeline. You’ll have full visibility of what we’re doing and why. If you’re happy, you give us the green light—and we get to work.
Why Businesses Trust Us
REAL PEOPLE, REAL HOTEL EXPERIENCE
Meet The Team
Behind MintlyDigital is a small, hands-on team with a shared background in hospitality and a passion for smart, effective marketing. With decades of combined experience and a genuine understanding of how hotels operate, we’re here to help you grow your direct bookings — without the jargon or fluff.
Jordan Mawby
FOUNDER
LET'S TALK
Get in Touch
We work best with hotels that want practical, measurable growth. Whether you’re ready to reduce OTA reliance or just curious about what’s possible, let’s start the conversation. Fill in the form and we’ll be in touch shortly.
INSIGHTS, IDEAS & ADVICE FOR INDEPENDENT HOTELS
Our Blog
Our blog is packed with practical tips, industry updates, and strategies designed to help hotel owners and managers take control of their marketing. Whether you’re looking to reduce OTA commission, boost guest spend, or stay ahead of digital trends — you’ll find it all here.
