EVENTS COMPANY | HAMPSHIRE & SURREY
Roar Events
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Roar Events had strong demand but their digital setup wasn't keeping up.
We rebuilt the website, restructured lead capture, and built an email strategy around their most profitable event types.
The result was faster growth without any ad spend.
Key Results
5.4%
Website conversion rate up from 1.2%
141%
Increase in qualified leads
67%
Email open rate through segmentation
£24k
Generated from email in year one
"Have known Jordan Personally & Professionally for many years. Have always found him to be Approachable, Professional and easy to work with.
His work ethic is First Class and he always produces Great Work & Fabulous Websites.
Would Fully Recommended."
STEVE BAKER, EVENT MANAGER
ROAR EVENTS
The Challange
Roar Events is an established events company with over 25 years in the market. When they came to us, the gap between their reputation and their digital presence was significant. The business had built a strong track record through repeat bookings and word-of-mouth referrals, but the infrastructure behind the scenes had not kept pace.
Two things became clear from our initial audit. First, the website no longer reflected the business or inspired confidence. Second, and perhaps more importantly, there was no reliable system in place to capture, nurture, or track the enquiries that were coming in. Roar Events had demand. They were simply not converting it consistently, and they had no real visibility into where their revenue was coming from.
The specific problems we identified were:
• An outdated website that did not reflect the current brand direction
• Missing or unclear service information, which limited conversion potential
• No structured lead capture or data collection
• No segmentation or strategy around email marketing
• No meaningful way to track return on investment from marketing activity
None of these were insurmountable. But solving them properly required building from the ground up, not patching what was already there.
The Strategy
Our focus throughout was on building a commercially sound digital foundation. That meant prioritising conversion efficiency, data quality, and long-term return on investment over short-term wins.
1. A Website Built Around Conversion
Rather than simply refreshing the aesthetics, we rebuilt the website around clarity, usability, and intent. It is easy to produce something that looks good. It is considerably harder to produce something that works.
We began with a full structural audit to identify where the site was losing visitors and why. From there, we restructured the content to clearly position Roar Events' core revenue-driving services, reduced friction in the user journey, and integrated conversion-focused forms with branded autoresponders so that every enquiry was captured and acknowledged immediately.
We also built service-specific landing pages designed to support paid advertising campaigns further down the line, giving the business a platform it could grow into rather than one it would quickly outgrow.
Metric
Result
Website conversion rate (before)
1.2%
Website conversion rate (after)
5.4%
Increase in qualified enquiries
141%
2. A Brand Brochure That Did the Selling
Following the website relaunch, we were commissioned to design a wedding brochure entirely from scratch. The objective was straightforward: produce something that maintained brand consistency, supported the sales process, and improved perceived value at the point of decision.
A well-designed brochure does a great deal of the selling before any conversation with a client takes place. It builds confidence, answers questions the client has not yet thought to ask, and reinforces the impression that the business is serious about what it does. That was the brief, and that is what we delivered.
The brochure now acts as a sales enablement tool, supporting higher-value enquiries and giving the team something credible to share during the early stages of the client relationship.
3. Email Marketing Built Around Profitability
Roar Events had an existing client list. What they did not have was any real strategy behind how it was being used. Generic broadcast emails sent to an unsegmented list rarely move the needle, and this situation was no different.
We started by implementing proper data capture across all website forms, so that every new enquiry fed cleanly into a database that could be used commercially. We then segmented the existing list around the three event types that drove the most profitable business for Roar Events: weddings, corporate parties and events, and corporate launch events.
Each segment received tailored messaging relevant to their specific interests, rather than a one-size-fits-all communication that was easy to ignore. The results reflected that.
Metric
Result
Email open rate
67%
Click-through rate
5.7%
Revenue generated from email campaigns
£24,000
The Results
By focusing on fundamentals, conversion, clarity, and data, Roar Events now has a marketing system that supports sustainable growth rather than one that depends entirely on referrals arriving at the right moment.
The commercial outcomes were clear. Lead quality and enquiry consistency both improved. Cost per acquisition fell relative to previous marketing activity. And the business now has a scalable platform capable of supporting paid campaigns whenever that investment makes sense.
Most importantly, Roar Events now has genuine visibility and control over where enquiries come from, what they cost, and which services drive the highest returns. That kind of clarity is rare. It also makes every future decision considerably easier to get right.
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