Privacy Policy

Last updated: 03/03/2025

 

 

1. Introduction

 

Mintly Digital (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website https://www.mintlydigital.com, contact us, or engage with our services.

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2. Who We Are

 

Mintly Digital is a UK-based marketing agency helping independent hotels increase direct bookings. We are the data controller responsible for your personal data.

 

Company name: Mintly Digital

Email address: hello@mintlydigital.com

Registered address: 9 Willow Herb Close, SO31 6XB

 

3. What Information We Collect

 

We may collect and process the following personal data:

 

• Contact information – name, email address, phone number

• Business information – business name, job title, website

• Communication data – emails, forms, messages

• Website usage data – pages visited, time on site, IP address, browser type

 

We do not collect any special categories of personal data (e.g. race, religion, health data) unless you explicitly provide it.

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4. How We Use Your Information

 

We use your personal data to:

 

• Respond to your enquiries

• Provide and improve our services

• Send relevant marketing communications (only if you opt in)

• Analyse website performance and user behaviour

• Comply with legal obligations

 

5. Legal Basis for Processing

 

We rely on the following lawful bases under UK GDPR:

 

• Consent – for email marketing and cookies

• Contract – when responding to or fulfilling client requests

• Legitimate interests – for improving services and communications

• Legal obligation – where required to comply with the law

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6. Sharing Your Information

 

We do not sell your data. We may share it with:

 

• Service providers (e.g. email platforms, CRM systems)

• Professional advisors (e.g. legal or accounting services)

• Authorities if legally required

 

All third-party providers are vetted to ensure GDPR compliance.

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7. Data Retention

 

We keep your data only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law.

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8. Your Rights

 

Under the UK GDPR, you have the right to:

 

• Access your personal data

• Correct inaccuracies

• Erase your data (“right to be forgotten”)

• Restrict or object to processing

• Withdraw consent at any time

• Lodge a complaint with the ICO (www.ico.org.uk)

 

To exercise your rights, contact us at hello@mintlydigital.com.

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9. Security

 

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.

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10. Third-Party Links

 

Our website may include links to third-party websites. We are not responsible for their privacy practices and encourage you to read their privacy policies.

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11. Changes to This Policy

 

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.