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POLICIES

Privacy policy

Last updated: 10 February 2026

 

1. Introduction

 

Mintly Digital (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data transparently and securely.

 

This Privacy Policy explains how we collect, use, store and protect your personal data when you:

 

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2. Who We Are

 

Mintly Digital is a UK-based marketing agency supporting service-based businesses with digital marketing, customer journey optimisation, and online growth strategies.

 

We are the data controller responsible for your personal data.

 

Company Name: Mintly Digital

Email: hello@mintlydigital.com

Registered Address: 9 Willow Herb Close, SO31 6XB

 

We do not currently have a Data Protection Officer. Please contact us using the details above for any data protection queries.

 

3. What Information We Collect

 

We may collect and process the following types of personal data:

 

Contact Information

  • Name

  • Email address

  • Phone number

 

Business Information

  • Business name

  • Job title

  • Website

 

Communication Data

  • Enquiry forms

  • Emails

  • Strategy call bookings

  • Meeting notes

 

Technical / Usage Data

  • IP address

  • Browser type

  • Pages visited

  • Device information

  • Cookie identifiers

 

We do not intentionally collect special category data (such as health, religion, or biometric data).

 

4. How We Use Your Information

 

We use your personal data to:

  • Respond to enquiries

  • Provide and improve our services

  • Deliver marketing communications (only with consent)

  • Analyse website performance

  • Maintain website security

  • Meet legal and regulatory obligations

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5. Legal Basis for Processing

 

Under UK GDPR, we rely on:

 

Consent

Email marketing and non-essential cookies.

 

Contract

Where we are responding to service enquiries or delivering services.

 

Legitimate Interests

Improving services, managing enquiries, maintaining website security.

 

Legal Obligation

Where required by law.

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6. Sharing Your Information

 

We do not sell personal data.

 

We may share data with trusted third parties including:

  • Email and CRM platforms

  • Analytics providers (e.g. Google Analytics)

  • Advertising platforms (if consent is given)

  • Professional advisors (legal / accounting)

  • Authorities where legally required

 

All providers are assessed for GDPR compliance.

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7. International Data Transfers

 

Some third-party providers may process data outside the UK or EEA.

 

Where this happens, we ensure appropriate safeguards are in place, such as:

  • UK adequacy regulations

  • Standard Contractual Clauses

  • Provider compliance frameworks

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8. Data Retention

 

We keep personal data only as long as necessary for the purposes described in this policy, unless required to keep it longer by law.

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9. Your Rights

 

Under UK GDPR you have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Restrict processing

  • Object to processing

  • Withdraw consent at any time

 

You also have the right to complain to the ICO:

www.ico.org.uk

 

Contact us at hello@mintlydigital.com to exercise your rights.

 

10. Marketing Communications

 

If you opt in to receive marketing emails, you can unsubscribe at any time using the link in our emails or by contacting us directly.

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11. Automated Decision Making

 

We do not carry out automated decision making or profiling using personal data.

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12. Security

 

We use appropriate technical and organisational measures to protect personal data from unauthorised access, loss, or misuse.

 

13. Third-Party Links

 

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

 

14. Children’s Data

 

Our website and services are not directed at individuals under 16. We do not knowingly collect data from children.

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15. Changes to This Policy

 

We may update this policy from time to time. Updates will be posted on this page with a revised date.

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