ABOUT MINTLY DIGITAL
Built from inside the industries we now serve.
Mintly Digital was founded in 2022 by Jordan Mawby, after seven years managing hotels and restaurants across the UK.
We exist to solve one problem: helping service businesses generate more revenue from the customers they already have.
Est. 2022
Jordan Mawby
Founder, Mintly Digital
Southampton, England
£220k+
Generated in new revenue
for one client
141%
Average increase in
qualified leads
No tie-ins
No long contracts,
ever
UK & EU
We don't outsource
outside of Europe
HELPING BUSINESSES GROW SINCE 2022
The gap is rarely a traffic problem.
Those seven years in hotel and restaurant management taught us something most marketing agencies never learn from the inside. The gap between a business's potential revenue and its actual revenue is rarely a traffic problem. It is almost always a retention, conversion and follow-up problem.
Customers were already walking through the door. They just were not coming back often enough, spending enough, or telling enough people about it.
What made it worse was how little most operators were doing about it. Not because they did not care, but because they were being pointed in the wrong direction. The hospitality owners, clinic managers and service business operators Jordan spoke to were either ignoring their digital presence entirely, or spending their time and money on activity that looked busy but generated nothing measurable.
That conversation was repeated dozens of times across different industries, and it is what led to Mintly Digital being built.
JORDAN'S BACKGROUND
2009 - 2015
Marketing background
Six years working across marketing, building an understanding of what actually drives customer behaviour.
2015 - 2022
Hotel & restaurant
management
Seven years managing hospitality businesses across the UK — watching the gap between great service and great marketing grow wider every year.
2022
Mintly Digital founded
One goal: generate more revenue from the customers you already have, before spending a penny chasing new ones.
Today
Growing team, same focus
A focused team of specialists delivering practical, measurable marketing for service businesses across the UK.
"Mintly Digital has been a really solid partner for us. From the start, they took the time to properly understand how the business runs and where able to give us some great solutions."
AVTAR SAHOTA, MANAGING DIRECTOR
THE ANGEL COUNTRY LODGE LTD
THE TEAM
Small on purpose. Focused on results.
We work with a lean team of specialists rather than a large agency headcount. Every person involved in your work is there because they are genuinely good at it.
Jordan Mawby
Founder & Lead Strategist
Jordan founded Mintly Digital in 2022 after seven years managing hotels and restaurants across the UK. He leads strategy and client relationships across all accounts, with a particular focus on email marketing, SEO, and conversion. Every recommendation Mintly makes starts with Jordan understanding how the business actually operates before suggesting how to improve it.
Southampton, England
Marko Andjelkovic
Full stack developer
Marko handles the technical build behind our client work, from website development and landing page implementation through to the back-end systems that make email marketing, booking flows, and lead capture actually work. He has worked with Mintly Digital across a range of client projects and understands how to build for conversion, not just aesthetics. When the strategy is right, Marko makes sure the execution is too.
Niš, Serbia
Holly Metcalf
SEO Specalist
Holly leads SEO across our client work, covering everything from technical site health and on-page optimisation to local search — the area that tends to make the biggest difference for service businesses looking to be found in their area. Based in the UK, she understands the search landscape our clients operate in and keeps our work grounded in what actually moves rankings rather than what simply looks good on a report.
Bristol, England
What working with us looks like
This section explains how our approach works in practice, who it’s best suited to, and what working with us actually looks like day to day.
How it all works together
The biggest improvements happen when everything supports the same goal.
A clear website encourages enquiries.
Email follow-up brings customers back.
Reviews reinforce trust at the point of decision.
We don’t treat these as separate services. We look at how each piece supports the next, creating a simple, joined-up customer journey that feels natural and effective.
Who this works best for
Mintly Digital works best with businesses that:
-
Already have customers, but want more repeat business
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Feel their website or online presence isn’t pulling its weight
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Want clear, measurable improvements, not marketing noise
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Value honest advice over hard selling
We work with dentists, clinics, cafés, restaurants, and local service businesses — businesses where trust, repeat custom, and clear communication drive revenue.
What you can expect
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Clear recommendations, explained in plain English
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No unnecessary work or long-term contracts
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A focus on outcomes, not activity
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Honest conversations about what will — and won’t — make a difference
We see ourselves as a practical partner, not a traditional agency.
FREE WEBSITE AUDIT
Not ready to talk yet? Start with a free audit
If you'd like to understand where your website stands before committing to a conversation, a free audit is a good place to start.
We'll review your site and send you a clear report with no strings attached.
Takes less than 2 minutes to request. Report delivered within 1 to 2 working days.
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