Every marketing guide tells you the same thing: "Post three times a week.""Stay consistent on Instagram.""Engage with your audience daily." And if you're a small business owner barely keeping up with actual work, this advice makes you feel like you're failing at marketing.

There's a moment in every customer journey where most businesses lose. It's not when someone first finds you. It's not when they submit an enquiry. It's not even when you send a quote. It's in the silence that follows.