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WHAT WE DO
DIGITAL MARKETING TAILORED FOR INDEPENDENT HOTELS
What We Do
We help hotels across the UK and Europe grow their direct bookings, reduce reliance on OTAs, and boost guest spend — all through clear strategy, smart tech, and marketing that actually works. From the foundations of your online booking infrastructure to converting repeat guests through email and rewards, we focus on what moves the needle for your property.
Online Infrastructure
Your DBM (Direct Booking Module) sits at the heart of your ability to secure direct online bookings. Most established hotels and B&Bs already have some form of online booking infrastructure in place via their PMS (Property Management System) — whether that’s a leading provider like Oracle, Mews, or Guestline, or a system designed for smaller properties such as Little Hotelier or Zeevou.
If your property doesn’t yet have this in place — or you’re thinking of switching to a new supplier — we’ll help you find the right DBM to match your business. Whether you need a fully integrated EPOS or a multi-property PMS provider, we’ll guide you through the decision-making process and ensure a smooth transition.
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Dynamic Pricing
Dynamic pricing has become an essential tool for forward-thinking hoteliers. It allows you to maximise revenue by adjusting room rates in real-time based on demand, competition, and wider market conditions.
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The numbers speak for themselves: in 2024, regional UK hotels saw a 7% increase in gross operating profit per available room (GOPPAR), while London properties surpassed pre-pandemic levels, with a 5% GOPPAR boost and 89.3% occupancy during peak months.
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With average daily rates (ADR) forecasted to rise nearly 5% despite wider economic pressures, dynamic pricing is no longer a “nice to have” — it’s a core part of maintaining profitability. We’ll help you implement smart, data-driven pricing strategies that respond to market shifts and protect your margins.
Google Page Optimisation
Your Google presence is one of your most powerful digital assets. When travellers search for your hotel — or simply “places to stay” in your area — you want your property to stand out and shine. A well-optimised Google page can significantly increase visibility, drive direct bookings, and cut reliance on OTA commissions.
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In 2023, 72% of hotel bookings took place within 48 hours of a Google search, with Google Hotel Ads capturing the lion’s share of metasearch traffic across Europe — ahead of platforms like TripAdvisor and Trivago. Mobile is also shaping the landscape, with mobile devices accounting for 37% of travel sales — a figure expected to rise to 44% by 2029.
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When set up correctly, your Google Business Profile and Hotel Ads can direct guests to book directly with you, instead of defaulting to OTAs like Booking.com. We ensure your listings are fully optimised, mobile-friendly, and tied to accurate pricing and availability via your booking engine.
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Hotels often spend hours curating their OTA listings, but the same level of detail is rarely given to Google — and that’s a missed opportunity. We’ll help you turn your Google page into a high-performing, guest-converting asset.
Email Marketing
Even in a world of social media and short attention spans, email marketing remains one of the most powerful tools for driving bookings, nurturing guest relationships, and boosting revenue.
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Here’s why:
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Unrivalled ROI: Email delivers an average of £35–£42 return for every £1 spent — significantly outperforming social and display ads (DMA UK, 2023).
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Better Reach: Email reaches over 99% of inboxes if lists are maintained, while organic reach on social media can be as low as 2–5%.
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Higher Engagement: With open rates around 30% and click-through rates near 3%, email drives consistent, measurable results.
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Complete Control: You own the list, bypassing algorithms and building real relationships with your audience.
We’ll help you unlock the full potential of email with engaging, well-timed campaigns that go far beyond “thanks for staying.” From personalised pre-arrival upsells to thoughtful post-stay messages, we tailor content that resonates.
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We also have clever ways of working around generic OTA email addresses (like @guest.booking.com) so you can continue the conversation even when guests book through third parties.
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Explore some of our email design work here.
Rewards Programme
A closed-loop rewards programme is a fantastic way to encourage loyalty, capture guest data, and bypass rate parity restrictions imposed by OTAs. It allows you to offer targeted promotions and discounts to a select group of users — without breaching OTA agreements.
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We help you design a reward system that integrates seamlessly with your email marketing, PMS, and in-house teams. That means:
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Guests are made aware of the programme through personalised emails.
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Front desk and reception staff are trained to promote it during check-in and throughout the guest’s stay.
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In-room materials support the message and drive sign-ups.
Done well, a rewards programme doesn’t just increase repeat business — it also grows your email database and strengthens the value of direct bookings over time.
TESTIMONIALS
Don't Take Our Word For It
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The Angel Hotel
"Working with Mintly Digital has been one of the best decisions we’ve made. They didn’t just help us increase direct bookings and boost our average spend – they actually helped us understand our marketing better and take control of it. They went above and beyond, and I recommend them to every hotelier I know."
AVTAR SAHOTA, OWNER
Conop
Group
"Their expertise, transparency, and results speak volumes. Brought my company into the digital age! Highly recommend!"
LAURA WILSON, MANAGER
Baristonne Manor
"Mintly Digital delivers outstanding results and their communication is top-notch. They understand your business goals and consistently deliver effective marketing strategies. Impressive!"
ANDREW FLETCH, OWNER
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Star & Garter Hotel
"We've been working with Jordan and Mintly for nearly 4 years and in that time I've been impressed with not only the results we see but also their inside knowledge is very reassuring. Couldn't recommend highly enough"
MANDY BLACK, GM
REAL RESULTS, REAL HOTELS
Our Success Stories
At MintlyDigital, we don’t do guesswork — we focus on measurable outcomes that make a difference to your bottom line. From boosting direct bookings to increasing average spend, our tailored strategies are built around each hotel’s unique goals. Explore how we’ve helped properties like The Angel Hotel and The Star & Garter Hotel reduce OTA reliance and unlock new revenue opportunities.
The Angel Hotel
Leisure Hotel | Hampshire
Faced with rising OTA commission costs, The Angel Hotel partnered with us to boost direct bookings and guest spend. We integrated a new Direct Booking Module, optimised upsells, and launched targeted email campaigns.
Results
A 60% increase in direct bookings, saving over £20,000 in commission fees, and an uplift of £2.36 per guest in average booking value — all in just 9 months.
The
Difference
Integrated Direct Booking Engine
£2.36 Increase in Average Spend
60% Increase in Direct Bookings
The Star & Garter
Corporate Hotel | Andover
In the heart of a busy business town, this corporate-led hotel needed to grow midweek revenue and secure more direct business. We introduced a new business-luxury room category and revamped their rate strategy.
Results
Direct bookings rose by 96%, with the new room category hitting 99% midweek occupancy and adding £15,000 in extra revenue over 12 months through premium pricing and better segmentation.
The
Difference
Diversified Room Stock
Generated Additional £15,000 YoY
96& Increase in Direct Bookings
