Email Isn’t Dead: 3 Clever Ways Hotels Can Boost Guest Spend Post-Booking

So, someone’s booked a stay. Great. The hard part’s over, right?

Not quite.

The period between booking and check-in is a prime opportunity to increase revenue — and the best way to do it? Email. Yes, good old-fashioned email still gets some of the highest ROI in marketing.

Here are three simple, smart ways to use email to boost guest spend before they even arrive:

1. Offer Targeted Upgrades

Don’t just offer “room upgrades” — offer the right upgrades.

Try this instead:

• “Upgrade to a Super King for £20 more — limited availability.”

• “Add prosecco & strawberries to your room for £15.”

It’s all about context and timing. Send 3–5 days after booking, or 2–3 weeks before arrival.

2. Upsell Experiences, Not Just Extras

Don’t treat upselling like a supermarket checkout. Make it feel like you’re enhancing their stay.

Think:

• “Book a table at our award-winning restaurant – gets busy Friday nights.”

• “Reserve your 2-for-1 spa treatments now.”

Frame it like you’re helping them make the most of their trip — not just adding costs.

3. 

Make It Personal (Without Being Creepy)

Your guests want to feel seen. Use their booking data to personalise the email experience.

Example:

• A couple booked a weekend? Send “Romantic extras to make your weekend extra special.”

• Family with kids? Offer early check-in or local activity guides.

It doesn’t take much — just thoughtful timing and a few smart automations.

Ready to Unlock More Revenue from Booked Guests?

Email marketing is still one of the highest-ROI channels available to hotels — but most aren’t using it properly.

At Mintly Digital, we build simple automated sequences that:

✔️ Increase guest spend

✔️ Reduce no-shows

✔️ Encourage repeat bookings

All with messaging that feels natural, not pushy.

👉 Want to make more from your existing guests?

Let’s talk — we’ll show you how.