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Real Results.
Real Hotels.
See how we help properties like yours grow direct bookings and cut commission fees.
The Angel Hotel
A 38-bedroom 4-star hotel and wedding venue in the heart of the Southdowns National Park.
Brief
The Angel Hotel, a well-established property in Hampshire, wanted to reduce their dependence on Online Travel Agents (OTAs) and take back control of their bookings. Like many hoteliers, they were frustrated by rising commission fees, lack of access to guest data, and limited ability to upsell or build loyalty.
They needed a solution that would work seamlessly with their existing tech stack—specifically, their PMS provider, Guestline by Access Group—and deliver measurable results without overwhelming their small in-house team.
What We Did
We designed and implemented a bespoke Direct Booking Module (DBM) directly onto their existing website, optimised for both desktop and mobile use. This allowed guests to book directly with ease, bypassing OTAs entirely.
Our team worked closely with Guestline to ensure a smooth integration, making sure the hotel team didn't need to change or upgrade any systems.
To boost conversions and guest spend, we introduced:
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Targeted upsells within the DBM at time of booking
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Exclusive offers available only to direct bookers
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Lead and follow-up email campaigns to re-engage website visitors and drive loyalty
Everything was branded to feel like a natural extension of The Angel Hotel’s voice and style—reinforcing trust and encouraging guests to book direct.
Results
Over a 9-month period, The Angel Hotel saw:
✅ A 60% increase in direct bookings
✅ Over £20,000 saved in OTA commission fees
✅ An average direct booking value increase of £2.36 thanks to strategic upsells
✅ Greater control over guest data for future marketing campaigns
By building a tailored, low-effort solution that worked with their existing systems, we gave The Angel Hotel more revenue, more data, and more freedom.
Ready to reduce your reliance on OTAs and take back control of your bookings? Let’s talk.
Feedback from The Owner
"Working with Mintly Digital has been one of the best decisions we’ve made. They didn’t just help us increase direct bookings and boost our average spend – they actually helped us understand our marketing better and take control of it. They went above and beyond, and I recommend them to every hotelier I know."
Avtar Sahota, Managing Director, The Angel Hotel
The Star &
Garter Hotel
A 40-bedroom corporate led hotel in the centre of Andover, Hampshire.
Brief
The Star & Garter Hotel is a well-established corporate-focused property located in the heart of Andover, a bustling business town in Hampshire. While already enjoying steady weekday demand, the hotel faced familiar challenges:
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An over-reliance on OTAs
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Limited control over rate strategies
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A lack of visibility into how to increase guest spend and long-term value
They wanted to improve their business on the books, increase direct bookings, and attract higher-spending guests—all while working within their existing systems and staffing capabilities.
What We Did
We took a dual-approach to improving performance: one focused on technology and direct revenue, the other on product strategy.
First, we worked to increase direct bookings by streamlining their online journey and tailoring campaigns to their business-focused audience. This included:
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Direct Booking Module (DBM) optimisation for business travellers
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Email marketing and follow-up campaigns tailored to corporate guests
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Clear corporate rate messaging and midweek incentives
Second, we helped the hotel diversify their room stock by introducing a new Business Luxury category—targeting professionals who value a premium experience. These upgraded rooms were designed to command a higher rate, without sacrificing occupancy.
Results
Over a 12-month period, The Star & Garter saw:
✅ 96% increase in direct bookings
✅ 99% midweek occupancy in new Business Luxury category
✅ £25 uplift in ADR (Average Daily Rate) for upgraded rooms
✅ £15,000+ in additional midweek revenue
✅ Higher average spend across all direct guests
By combining smart marketing with room strategy, we not only helped The Star & Garter reduce their OTA dependency—we transformed the type of guest they attracted, increasing revenue and elevating the overall guest profile.
Ready to reduce your reliance on OTAs and take back control of your bookings? Let’s talk.
Feedback from The Owner
"We've been working with Jordan and Mintly for nearly 4 years and in that time I've been impressed with not only the results we see but also their inside knowledge is very reassuring. Couldn't recommend highly enough"
Mandy Black, General Manager, The Star & Garter Hotel