The Hidden Costs of OTA Dependence: Beyond Commission Fees
- Jordan Mawby
- Apr 1
- 1 min read

While OTAs offer increased visibility, they often withhold guest data, making it challenging for hotels to build direct relationships with their customers. Additionally, issues like unauthorised discounts and poor communication channels can lead to operational inefficiencies.
These hidden costs can accumulate, affecting both revenue and guest satisfaction. Hoteliers have reported difficulties in contacting OTAs for support and managing bookings from multiple sources, leading to pricing inconsistencies and booking errors.
How Mintly Digital Can Help:
Mintly Digital offers comprehensive digital marketing solutions to reduce OTA dependence. By developing a robust online presence and implementing direct booking strategies, they help hotels regain control over customer relationships and improve operational efficiency.
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