The Challenge

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Roar Events is an established events company with over 25 years in the market.

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While the business had built a strong reputation through repeat bookings and word-of-mouth, its digital presence had not evolved at the same pace.

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Key challenges identified during our initial audit included:

• An outdated website that did not reflect the new brand direction

• Missing or unclear service information, limiting conversion potential

• No structured lead capture or data collection

• No segmentation or strategy around email marketing

• Limited ability to track ROI from marketing activity
   

In short, Roar Events had demand — but lacked the infrastructure to scale, track performance, or proactively generate new enquiries.

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The Strategy (The How)

Our approach focused on building a commercially sound digital foundation designed to improve conversion efficiency, data quality, and long-term ROI.

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1. Website Redesign with Conversion at the Core

Rather than leading with aesthetics alone, we rebuilt the website around usability, clarity, and intent.

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Key actions included:

• A full structural audit to identify gaps in content, services, and user journeys

• Clear positioning of core revenue-driving services

• Improved navigation to reduce friction and drop-off

• Conversion-focused forms integrated with branded autoresponders

• Service-specific landing pages built to support paid advertising campaigns

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This ensured visitors received the right information at the right time, while enabling Roar Events to capture, track, and nurture leads effectively.

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Key Metrics

• Website conversion rate before vs after: 1.2% → 5.4%

• Increase in qualified enquiries: 141%

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2. Brand-Led Brochure Design (Digital & Print)

Following the website relaunch, we were commissioned to design a wedding brochure from scratch.

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The objective was to:

• Maintain brand consistency across the entire business

• Support the sales process with a professional, on-brand asset

• Improve perceived value and confidence during decision-making

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The brochure now acts as a sales enablement tool, reinforcing credibility and supporting higher-value enquiries.

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3. Email Marketing Built Around Profitability

Roar Events had an existing client list, but no strategy behind how it was being used.

We implemented:

• Proper data capture across all website forms

• Audience segmentation based on the most profitable event types

• Three core segments:

  • Wedding clients

  • Corporate parties & events

  • Corporate launch events

• Tailored messaging for each segment to improve relevance and engagement

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This allowed Roar Events to move from generic communications to targeted, ROI-driven email marketing.

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Key Metrics:

• Email open rate: 67%

• Click-through rate: 5.7%

• Revenue generated from email campaigns: £24,000

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The Results

By focusing on fundamentals, conversion, clarity, and data, Roar Events now has a marketing system that supports sustainable growth rather than relying solely on referrals.

Commercial outcomes include:

• Increased lead quality and enquiry consistency

• Lower cost per acquisition compared to previous marketing efforts

• A scalable platform capable of supporting future growth and paid campaigns

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Most importantly, Roar Events now has visibility and control over where enquiries come from, what they cost, and which services drive the highest returns.​